Tomi Wale is a thought leader and works as the creative director of GetUpInc.; a Creative Strategy and Millennial Insight Company in Sub-Saharan Africa. His experience in brand positioning & campaign strategy straddles various sectors such as law firms, religious organizations, food chains, fashion, sports, financial organizations, oil & gas, educational institutions, tech and real estate.
Before GetUpInc, Tomi worked as the Assistant Marketing Manager and Creative Director at Verse 29 Ltd., a food chain franchise, across inter-state transit routes in Nigeria. While there, he co-created strategies that got 3 restaurants catering to over 50,000 people weekly.
He also worked for 3 years as a volunteer and part of the Online Team for the annual gospel concert “The Experience Lagos” & “House On The Rock Church”. During this period, he served as the Head of Graphics/Visual Creation and a member of the strategy team, where he was part of the bringing to life, some of the online platforms officially associated with HOTR. Tomi was responsible for creating strategies for its content, growth, and engagement.
He also consulted for the Federal Ministry of Youth and Sports & National Sports Festival Marketing and Management Company Ltd as a Creative and Media Director, where he led the branding, photography and IT team, to the 19th National Sports Festival, Abuja 2018.
When it’s not “creative direction or strategy”, Tomi is known for pushing discussions on African Millennials. In recent years, he has created – in partnership with BusinessDay Newspaper, the first digital magazine that tells stories of African Millennial entrepreneurs; The CEO Magazine.
He also created an African wedding magazine, called “Getweded Magazine” -in partnership with Getweded, to focus on wedding planning and finance. This is a culture needed among millennial couples, who would create families for the future of Africa.
Tomi also hosts an online radio show called “African Millennial Radio Show”, in partnership with Africa Business Radio, reaching over 1million listeners from 32+ countries.
Following the success stories from the production of the Nigerian Millennial Report in 2016, Tomi, his team at GetUpInc and partners are currently working on the new edition of the report, which will now be called “The African Millennial Report”.
Copyright © 2021 Tomi Wale.